Tag Archives: Twitter

The Evolution of Blogging (Start Talking Comfy)

On Copyblogger, there’s a great post by Brian Clark that explores the seemingly cyclical-rumor that blogging is dropping off in popularity as social media short-format options rise in “prominence.” Blogging is Dead (Again) is the catchy title, and Brian does a great job of suggesting that this is really not the case, and (to use his words citing Chris Brogan) elevates the real-story that while “snack-sized social networking content has its place, from a marketing standpoint it only works in conjunction with longer, more thoughtful content.”

“Whether you’re trying to build an online business, market your stuff, or promote a cause, those who seek maximum influence know that creating valuable longer content is the way to go.”

Ah, Brian – – you used a few keywords there that are music to my ears: thoughtful, and valuable.

Here’s what’s going one: the rise of Twitter and Facebook has actually allowed the casual-blogger to gravitate more easily to the communication format that best works for them. The more we play in the Webby-world of communication, the more and more we start to recognize that, much like real life, we just don’t all talk in the same ways. With the idea of Twitter gaining ground, the guy at the party who only has a few sentences to say can do so powerfully, succinctly, and easily – and that’s great. And frankly, probably makes his communications that much more effective because it’s more his style.

Clark’s piece was particularly interesting to me because just this week, a friend Twittered that she was done with blogging, “I’ve decided to stop blogging. I can only think in 140 character phrases anymore anyway.” Interesting. Good for her, too. We’ll see if it sticks.

This isn’t the death of blogging, it’s the evolution of thoughtful communication via the Web. We talkers can hold forth and continue to work hard to contribute thoughtful, valuable insight into the noise (at the aforementioned party, we’d be the folks tucked comfortably in the overstuffed sofas talking up the night over several rounds of drinks, no doubt), while our more restrained pals can move from blogging to talking and listening – and participating! – in ways that better fit their style.

And here’s another thought that takes this farther: the best bloggers are in all the formats, meaning that we are using the mode we want to support the message of the moment. (Ah, the media is the message … man, will that concept ever prove defunct …) When I have more to say, I blog. Quirky, simple, (or in my hopeful mind – profound) short outbursts: give me Twitter. Shared interaction and interplay – head to Facebook.

I love it.

Communication is a living, organic real thing. Whether it’s marketing driven, or being used to soapbox, or simply personal – there are certain concepts about how and why we communicate that are holding true even in this new online room. Blogging dead? Nope. Evolved.

Twitterati – It’s Not How Many Use It; It’s How It’s Used

There’s an awful lot to say about Twitter. Far more words than this little 140-word max micro-blogger would ever allow are being bandied about by a motley crew of observers in countless media forums, at corporate lunch tables, and from comfy coffee shop sofas. Whether it’s a fascination with what celebs are (or are not) Tweeting; or a conversation about why Gen Y remains conspicuously absent from the growing fan-base (and I guess I am old enough to be okay with the adult world venturing into a digital room without the kids for at least a little while!), or today’s hot political jabber (and related CNN coverage) about the influence of Twitter on the poli-social doings of the Iranian people and government, we’re all a’twitter (sorry, I just couldn’t help myself) with the possibilities, the limitations, and the speculations of this new way of interacting.

Most of the dialogue focuses on the numbers of folks using the application – the rate of adoption if you will. But the real intrigue of the story is actually not so much how many are on Twitter, but how the current Twitter-elite use this fascinating tool. Twitter allows influencers to converse and build consensus in a way that is not happening on Facebook. Whether or not millions are using the service, if the people who use it are using it to influence, to change, to invite conversation (and from the media buzz folks, clearly, it’s a workable strategy) then we’ve got something slightly revolutionary on our hands.

The Twitter Elite, an interesting concept. In our organization, for example, one of our designers just finished off the sleek new graphic design to festoon our CEO’s Twitter page and commented to him, “Welcome to the Twitterati.” And I had to laugh, because right now – those of us who Twitter, even if it links to our Facebook status, have a certain sense of “ahead of the pack” that intrigues me.

Where this all fits for public relations is (obviously) in the relationships that are being borne via this and other social media. And that has yet to totally pan out. For example, in a matter of days, I’ve already gone from following celebrated personalities in my professional sphere, to being their fan on Facebook, to being confirmed as their friend on Facebook. This progression of relationship is totally unique – and suggests a new way of engaging age-old ways of mixing and mingling, professional networking, and certainly influencing in the future.