On Copyblogger, there’s a great post by Brian Clark that explores the seemingly cyclical-rumor that blogging is dropping off in popularity as social media short-format options rise in “prominence.” Blogging is Dead (Again) is the catchy title, and Brian does a great job of suggesting that this is really not the case, and (to use his words citing Chris Brogan) elevates the real-story that while “snack-sized social networking content has its place, from a marketing standpoint it only works in conjunction with longer, more thoughtful content.”
“Whether you’re trying to build an online business, market your stuff, or promote a cause, those who seek maximum influence know that creating valuable longer content is the way to go.”
Ah, Brian – – you used a few keywords there that are music to my ears: thoughtful, and valuable.
Here’s what’s going one: the rise of Twitter and Facebook has actually allowed the casual-blogger to gravitate more easily to the communication format that best works for them. The more we play in the Webby-world of communication, the more and more we start to recognize that, much like real life, we just don’t all talk in the same ways. With the idea of Twitter gaining ground, the guy at the party who only has a few sentences to say can do so powerfully, succinctly, and easily – and that’s great. And frankly, probably makes his communications that much more effective because it’s more his style.
Clark’s piece was particularly interesting to me because just this week, a friend Twittered that she was done with blogging, “I’ve decided to stop blogging. I can only think in 140 character phrases anymore anyway.” Interesting. Good for her, too. We’ll see if it sticks.
This isn’t the death of blogging, it’s the evolution of thoughtful communication via the Web. We talkers can hold forth and continue to work hard to contribute thoughtful, valuable insight into the noise (at the aforementioned party, we’d be the folks tucked comfortably in the overstuffed sofas talking up the night over several rounds of drinks, no doubt), while our more restrained pals can move from blogging to talking and listening – and participating! – in ways that better fit their style.
And here’s another thought that takes this farther: the best bloggers are in all the formats, meaning that we are using the mode we want to support the message of the moment. (Ah, the media is the message … man, will that concept ever prove defunct …) When I have more to say, I blog. Quirky, simple, (or in my hopeful mind – profound) short outbursts: give me Twitter. Shared interaction and interplay – head to Facebook.
I love it.
Communication is a living, organic real thing. Whether it’s marketing driven, or being used to soapbox, or simply personal – there are certain concepts about how and why we communicate that are holding true even in this new online room. Blogging dead? Nope. Evolved.