There is no standard task list in the day-to-day world of non-profit public relations. Public relations involves integrated communications, and is – on the best of days – a singularly complex, strange, and generally misunderstood profession. Working to communicate an organization, brand, or mission as a living, organic, independent personality takes a strategic mindset, open understanding of all the key attitudes, values, and priorities at work within and outside of the company, deep knowledge of the given industry, and a definite tool-kit for communications practice.

I am a PR professional working in a non-profit corporate setting with a great team of creatives, marketers, and designers. That makes my work a definite plus. This blog is not about my company; it is an insider’s exploration about what makes for quality, useful, meaningful – just plain good – PR.